Pretty nifty analytics.
We’re definitely an iPhone and iPad kind of crowd.
When we last left ZoHo’s cloud-based Business Intelligence tool
it was with the promise –or was it a threat? — of coming back to discuss matters honestly. To jar your memory, here is the screenshot of the counts of record types:
So, going row by row:
- University Alum Club has slightly more contacts than organizations — and that’s fine. From Columbia Business School (henceforth “CBS”) Club’s perspective, anyone in the file who’s an alum of another club is likely either a programming partner (in which case they should more likely be affiliated with that club’s Board – but that’s not universally true) or if not a subject matter expert helping us with programming development, s/he attended one of our events, we got some money from them, and aggregating those (relatively small) sums at their club level is as defensible a way as any — and might help us track who to be extra solicitous towards.
- Alumni Club Head Hierarchies are a placeholder mechanism meant to unify relationships among clubs as is seen here. These records don’t represent anything real in the world — they’re just a convenient way to encode a hierarchical relationship in the database.
- The other MBA clubs seem sound enough — (though truth be told there are a surprisingly large number of clubs, so I’ll have to go double check that with some troubleshooting). But logically those MBA club’s members/public would be the most likely of any alumni to attend my programming, so it would only stand to reason that they would be accumulating many more members with attendance and/or revenue association with them for each organization I tracked.
- The CBS Alumni case is actually the weakest – and that phenomenon has two causes. But I’ll return to that explanation, which is lengthier, after I finish up the other lines.
Visalizing Geocoded Data is always so pretty.
The Clustering along the river isn’t terribly surprising.
The Do.com closure raises questions about the Salesforce acquisition strategy. The company has bought several startups but has a spotty record. Manymoon was a great independent service but now looks like it has met its demise as part of Salesforce.com.
There are many reasons to use a system as flexible and comprehensive as Salesforce.com is
In volunteer situations, it’s important to be able to convey that you’re pulling your weight.
If you configure Salesforce.com properly, all the efforts that you put in to meeting the expectations of your public are logged automatically, and can buy you much love and street cred when you publish the activity logs.
Using separate campaigns with diverse purposes, you can convince your constituents that you’re doing the job well
Club Data Hygiene — well, isn’t it obvious why that figures prominently in the efforts of a DBA?
Welcoming Alumni to DC — that’s how you slay’em and win them into the fold
Chair High Engagement is reaching out to alums to learn what we can do for them — and also as a prelude to asking for support. It’s a give-get, mutual world, you see.
This particularly robust stretch was in a period leading up to a White House tour for the Columbia Business School Alumni Club of MetroDC in 2011.
So here’s where my role as blogger blends into my role of booster-in-chief and board member of Columbia Business School Alumni of MetroDC.
So, adopting a tongue-in-cheek tone of voice,
We interrupt this blog to bring you a message from our sponsor…
Facebook. Living Social. Social@Ogilvy. Booz Allen.
These are the quality of mind and depth of experience you’ll get by attending this collaborative effort between the DC alumni clubs of Chicago Booth and Columbia Business School.
Currently scheduled to appear are:
- Facebook’s George Alafoginis
- Social@Ogilvy’s Rachel Kennedy Caggiano
- Motion Picture Association of Americal’s Kyle Scriven (Director, Social Media)
- Booz Allen Hamilton’s Jacquelyn Karpovich (Government Agency Social Strategy)
- Procured’s CEO, James Nichols
- Huge’s Megan Malli (Engagement Director, Digital Marketing)